links for 2009-05-29

• Baltimore Public Relations Examiner: PR: Bad or Good?
  This is a great discussion, but a question that needs to be asked is how can we show this to management? Companies get that PR is important, but how do you demonstrate that value to the CEO of a big company? Of course I believe PR needs to be along side with upper management, but it's up to the practitioners to demonstrate value.
  (tags: pr publicrelations management business)
• Press Release Writing Tips (From Journalists)
  Great tips and reminders for those of us who write press releases (or other forms of contact to the media) regularly.
  (tags: pressrelease writing media tips pr publicrelations)
• The New Rules of Social Media book series
  If you're read "The New Rules of Marketing and PR," you probably know how exciting this is. I can't wait for these books.
  (tags: newrules socialmedia books davidmeermanscott pr web2.0)
• 15 Ideas for Low-Cost Social Media
  If you're in public relations, you should know how to do all of these for your clients. This is a good read.
  (tags: business web socialmedia measurement)
• Users Over 55 Quitting Facebook: The Baby Boom Times Over?
  One thing that struck me with this article is do they really know how to use these tools? My parents aren't on Facebook, nor will I ever show them around…
  (tags: statistics socialmedia web2.0 google facebook babyboomers seniors demographics)
• The Nine Lives of Public Relations?
  I completely agree with Mike — public relations is here to stay. PR practitioners are catching on to social media must faster then the other branches of integrated marketing; thus, PR is dominating as a leader.
  (tags: advocacy PRSA publicrelations pr social media web2.0)

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