PR Start by Nick Lucido

How to start in the public relations industry.

Breaking Down the Walls

For me, 2009 is going to be a year of breaking down the walls. I’m talking about changing the traditional college paradigm that has resulted from the increasingly competitive job market. 

break-down-the-wall

More then ever, students are pushing themselves through difficult curriculums, taking on leadership positions in student organizations and getting a job or two. The days of going through college and getting a sweet job are over. Hopefully there is no one out there that honestly believes that.

As a result, college is competitive and stressful. The college setting is meant to test and prepare us for “real world” situations, so the question then becomes is the real world as competitive and stressful? 

As students, sometimes we get caught up amidst the competitive atmosphere. We’re all competing for the top internships, the best grades and ultimately the best jobs. Too often we forget about our peers and their own professional pursuits. I was always taught to treat others the way I want to be treated. Just like in social media, cultivating relationships with your colleagues takes time and work, but it pays off in the end.

Here are my goals (note: not resolutions) for breaking down the walls this year:

  • Build my network and share it. I love networking and meeting new people. My friend puts it best: “I can’t keep my PR legs closed.” This year, I want to connect the good people in my network with the other good people in my network.
  • Improve this blog so that it does help people. I like to share what I learn, who I meet and new trends with you guys because I learn from you. I hope to continue to product worthwhile content and please let me know if I start going senile.
  • Look beyond the short term and always look for the long term. Questioning old practices and replacing them with new, more effective practices is what I’m going for. 
  • Connect Michigan PRSSA students with each other. I’ve been in contact with some really great people at other Michigan PRSSA Chapters and we all share in similar pre-professional pursuits, so why not help each other out? I had dinner with Jared Bryan from Wayne State University and Stephanie Scheer from Eastern Michigan University and I’m looking forward to working with them over the next couple of months.

This past year, a friend and mentor of mine, Jennie Ecclestone, who happened to be the MSU PRSSA Chapter President at the time, nominated me for a Central Michigan PRSA award. Typically, the award goes to a senior who has dedicated him or herself to their PRSSA Chapter and made a dramatic impact. Even though I and a couple other people nominated Jennie, her recommendation that she probably put a lot of time and effort into got me the award. This completely selfless action taught me more about leadership then any conference or book. Jennie was breaking down the walls and she will always have a friend and colleague with me. 

When it comes down to it, people make the difference in my life. I’m lucky to be surrounded by such dynamic, dedicated and funny people. They keep me sane and drive me nuts. But because they have help me so much in my career, I would do anything for them. Public relations and other industries are often based on who you know, not what you know. I hope I will be able to repay the favor to Jennie somehow.

This year, I challenge you to break down the walls in your own pre-professional career. Ask yourself, “why the hell not?” Value honesty and listen to your peers. And most importantly, don’t forget your friends and colleagues. 

Photo by rulosblack on Flickr. 

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One Response

  1. These are great goals, I definitely agree. We hear so much about how competitive our field is, we forget how resourceful our peers and colleagues can be.

    CMU PRSSA is also very interested in networking with other MI chapters. I think a great opportunity is the regional activity we are co-hosting with Ferris State. It will be in Mount Pleasant on Feb. 28. We will be sending out info to all the MI chapters, so keep a look out!

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