My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read.
Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide Rave, this book talks about “viral” marketing and how it works. Why is it called World Wide Rave? Scott explains it pretty well:
“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”
I like this description a lot. Viral is a term that is thrown out there too often. It’s worse when you hear someone saying they are going to make a “viral” video. Scott even calls it sleazy, and I agree with him. Even so, there are some really good examples of products and companies online and I’m looking forward to this read. Here’s the page with more information on the book, and below is the video describing the book. Both are worth your time.
Scott also posted some of the rules of the rave:
- Nobody cares about your product (except you)
- No coercion required
- Lose control
- Put down roots
- Create triggers that encourage people to share
- Point the world to your (virtual) doorstep
I realized that there’s a lot of cool stuff you can do for free online to help get buzz for a company or product. This also means that you can do a lot understand to enhance your education. Below is what I did to share this information online and make his book a world wide rave. As a student, try some of these Web sites out, especially if you have student-run firms:
- PR.com is a free site you can use to post press releases. I posted a press release on World Wide Rave on this site. Who knows, maybe I’ll get coverage?
- I used Digg and Delicious to bookmark his site
- I posted some links on my Twitter feed
- I even wrote this post! That’s free PR, right?
- I shared some of his posts on Google Reader
All in all, I didn’t realize that there is so much you can do for free. I wrote a press release and tried out some free PR sites – it’s on my Scribd profile here. It’s all cool stuff. Check out his book, won’t you?