PR Start by Nick Lucido

How to start in the public relations industry.

Final Presentation from NMDL

I had my last New Media Drivers License class a couple of weeks ago, and our final project was a presentation on what we learned. I wasn’t a stranger to new media in the beginning, but I still learned so much. I think the most important thing I learned was, while I have some pretty solid knowledge of today’s media, tomorrow will be different. Keeping on top of things is important, but as the brilliant Shannon Paul once told me, the new wave of PR professionals will need to walk on the fence between new practices and old techniques.

I tagged all of my adventures under “New Media Drivers License” with this blog, and you can see more about the class here. Because I already some sort of preexisting knowledge about new media, my presentation was a little different than most of my classmates. I focused on these areas:

  • Your online brand
  • Ethics in social media
  • The power of an offline network
  • Continuing your education

Check out the presentation below or on my Slideshare profile.

I’m hoping to help out Derek Mehraban, the instructor, teach the course next semester, so I’m looking for some feedback from all of you. What would you like to see in a new media class? Does your school (or association) have some sort of indstruction on new media? Any best practices you’d like to share?

Thanks for the help!


Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , , ,

2 Responses

  1. Erica says:


    A great post, as usual. In terms of themes in a new media class, the word “engage” immediately comes to mind. All too often, even with people in our age bracket, they sign up for, say Twitter, tweet a couple of times, and then forget about it. Then they lament how “pointless” it is or how it’s not useful.

    Being engaged doesn’t mean you have to be available on these social media sites 24/7, but it does require a certain level of commitment in order to reap the benefits. This goes back to your point about being committed to an online brand.

    Secondly, students should be given a starter kit about leveraging these sites for job leads, interviews and more. Sometimes it’s not about the blatant advertisement for an open position – sometimes it’s about connecting with people working for thriving organizations, letting them know you’re in the market for a job, and keeping your pages chock-full of thoughts, links and information relevant to your industry. But don’t be “that guy” who only uses people to get what they want – you’ll be ostracized in a heartbeat and are really defeating the purpose of social media.

  2. nicklucido says:

    Thanks for the tips, Erica! Balance is definitely a good thing, and students should learn how to use these sites and balance their other work loads.

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