PR Start by Nick Lucido

How to start in the public relations industry.

My Experience with AdWords

I saw something today I never thought I would ever see. Check this out:

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Yes, I bought some words. AdWords, that is. This is how Google makes a lot of money. Because I work in sales at The State News, I recognize the huge value in this product. AdWords isn’t intrusive – it simply shows up on the right side of the screen when you search for something on Google.

This is great for those people who love stats, but AdWords doesn’t allow for traditional branding. To me, it skips that whole creative branding process that I believe is essential for a company to connect with an audience. However, revenue for AdWords continues to increase while the rest of the advertising industry continues to suffer. Where will things be in a year? Five years? It’s a tough questions but nonetheless important for those getting into advertising, marketing and PR.

Anyway, I found the product useful. I did see some traffic increases, but not any comments from new bloggers. Although I would love to see a million people reading my blog every day, I would rather the blog be useful to those looking for advice. I think I have some work to do on targeting and it will take some more exploration on my part. There are many ways to make sure you are getting the most bang for your buck. Google does a really good job explaining everything here.

Here are my search terms:

picture-4I thought about using “super fly” as a search term just to see what would happen, but I realized that there are probably many more ads that are willing to pay more per click than my offer of $0.15. Hey, I’m a broke college kid, don’t make fun of me.

In case you can’t see, here’s my ad. Now I know how my clients feel when they place their first ad in our paper.

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Filed under: New Media Drivers License, Professional Development, Social Media, , , , , ,

My New Blog Reads

As if I don’t read enough I did some searching around for some new reads. I think that subscribing to a bunch of PR (or whatever industry you’re looking at when you graduate or currently work in) is great, but finding content that is related to your industry is just as beneficial.

Here’s what I came up with and recommend all of them.

The White House Blog. Democrat, Republican… or anything else… you should be reading this. With the new administration’s apparent commitment to transparency and ethics (woo hoo!), one can hope that this blog is going to be used to promote what is actually going on in Washington.

PR Watch Blog by the Center for Media and Democracy. I wrote in my last post about how it’s important to learn from the critics, and I also found out that they had a blog. Check it out.

SPJ Blogs by the Society of Professional Journalists. You’ve got to give SPJ credit for their Code of Ethics. It’s the second result when you search “code of ethics” on Google (a lot higher than PRSA’s code) and they talk about relevant things in the media industry.

Flacker – A Digital Public Relations Weblog by Young PR Flack. This blog offers an interesting perspective on the field and provides some pretty solid content.

PR Works by David Jones of Hill & Knowlton. The thing that sold me on this blog was their video on how the Flight 1549 Wikipedia page updated over 90 minutes. There is also plenty of other worthwhile content, so definitely subscribe to this one.

Learn It, Live It, Love It – the PR book club. Yes, we have plenty to read with work and class, but this is a fun way to network and learn. While I might be one of the group managers and a little biased, we’ve got some great things going on with this. Check it out.

I did some searching with the Google Blog Search, as well as Alltop and Technorati. All are great places to search for topics, as well as clients, future employers and yourself.

Anyone else have any good finds recently?

Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , , ,

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