PR Start by Nick Lucido

How to start in the public relations industry.

World Wide Rave

My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read.

Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide Rave, this book talks about “viral” marketing and how it works. Why is it called World Wide Rave? Scott explains it pretty well:

“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”

I like this description a lot. Viral is a term that is thrown out there too often. It’s worse when you hear someone saying they are going to make a “viral” video. Scott even calls it sleazy, and I agree with him. Even so, there are some really good examples of products and companies online and I’m looking forward to this read. Here’s the page with more information on the book, and below is the video describing the book. Both are worth your time.

Scott also posted some of the rules of the rave:

  • Nobody cares about your product (except you)
  • No coercion required
  • Lose control
  • Put down roots
  • Create triggers that encourage people to share
  • Point the world to your (virtual) doorstep

I realized that there’s a lot of cool stuff you can do for free online to help get buzz for a company or product. This also means that you can do a lot understand to enhance your education. Below is what I did to share this information online and make his book a world wide rave. As a student, try some of these Web sites out, especially if you have student-run firms:

  • PR.com is a free site you can use to post press releases. I posted a press release on World Wide Rave on this site. Who knows, maybe I’ll get coverage?
  • I used Digg and Delicious to bookmark his site
  • I posted some links on my Twitter feed
  • I even wrote this post! That’s free PR, right?
  • I shared some of his posts on Google Reader

All in all, I didn’t realize that there is so much you can do for free.  I wrote a press release and tried out some free PR sites – it’s on my Scribd profile here. It’s all cool stuff. Check out his book, won’t you?

Filed under: New Media Drivers License, Social Media, Uncategorized, , , , , , , , ,

PR Book Club

A couple of weeks ago, Rachel Esterline sent out an idea on Twitter she had about a PR book club. I’ll be quite honest – I need to read more books. I read books for class (most of the time), subscribe to way too much on Google Reader to feed my news junkiness and make time to read The State News in print every day. But I don’t pick up too many books.

Thus, the PR Book Club for students and professionals begins. (We’re looking for a new name and we’re looking for suggestions!)

In case you haven’t heard me ramble about this, one of the things I’m most passionate about is professional development. Yes, more reading on top of what you are assigned as a student or your workload as a professional (or sometimes both), but I think you can and should make time for this.

Here’s my current book list on deck, and hopefully we’ll get to some of these:

new_rules_book_cover1The New Rules of Marketing & PR by David Meerman Scott. Although it’s part of my New Media Drivers License class, I’ve had this for a while, just haven’t had time to read. I started reading it yesterday, and it’s incredibly engaging.

groundswellGroundswell by Charlene Li and Josh Bernoff. This book has been recommended by me way too many times for me to ignore it.

stephen-covey-7-habits-of-highly-effective-peopleThe 7 Habits of Highly Effective People by Steven R. Covey. This, too, is a book highly recommended by friends and colleagues.

presentation-zen-bookPresentation Zen by Garr Reynolds. This is the second book that’s part of my NMDL course. Anyone in the marketing field can use a refresher course on solid presentations. Working in sales, I’m excited to improve my presentation skills.

ogilvy-on-advertising2Ogilvy on Advertising by David Ogilvy. He does advertising, I do PR, but I think this is going to be a good one.

Rachel is heading up the group and is seeking interested members. Head over to her blog and comment to be part of something really awesome.

Filed under: New Media Drivers License, PR Book Club, Professional Development, Public Relations, , , , , , , , , , , , , , , , , ,

Add to Technorati Favorites

Delicious

View Nick Lucido's profile on LinkedIn

Twitter

Friendfeed

View my FriendFeed

Flickr Photos

En route to Grand Rapids.

Red Line

Christmas Tree

Fullerton CTA Station

Chicago

More Photos