Until yesterday, I thought it was because I wanted to learn more about digital media and how it’s changing the public relations industry. That pretty much changed at the PRSSA Regional Activity I attended. In downtown Chicago, I went to a couple of presentations from local professionals discussing professional development and how to get ahead in the industry.
Most of them said that knowing how to use digital media will put you ahead of many, but I disagree. From taking my New Media Drivers License course at MSU, I’ve realized that there is a lot more to digital media that just “doing it.”
You need to listen to the conversations happening online, but you also need to know how to contribute.Between AdWords, various social networks and blogging, there is a lot to know before throwing yourself or your company out there. All in all, the basic public relations principles apply when moving online: have a clear objective, be strategic and evaluate your progress all the way through.
For more information on the course, I recommend checking out my course Web site. You can get a New Media Driver’s Licence, too.