PR Start by Nick Lucido

How to start in the public relations industry.

Social Network Separation Is Bad

One thing I see more and more often is students who use different social networks for different reasons. For example, using Facebook for a crazy college lifestyle and keeping a professional blog. To me, it doesn’t make sense. Here’s why.

You’re findable

Even if you’ve changed your name on Facebook or use some kind of alter ego for other social networking profiles, don’t risk it. Here are some stats from an MSNBC article I want to throw out:

“According to a March survey by Ponemon Institute, a privacy think tank, 35 percent of hiring managers use Google to do online background checks on job candidates, and 23 percent look people up on social networking sites. About one-third of those Web searches lead to rejections, according to the survey.”

When it comes down to it, there are many more applicants to any one job, so don’t hurt your chances by taking a risk online.

profiles

Linking up

When I put up the new design on my blog, I added my Facebook profile badge. Before, I always thought Facebook was for my personal friends because I have personal information on there, but isn’t that the case with any social networking site you’re part of? Now, I’m open to networking on any of my profiles. Once you get over the initial “I want to post something really inappropriate” hill, it’s not so bad and helps your reputation in the long run.

Remember when Facebook changed and everyone thought it looks like Twitter? And Friendfeed‘s recent makeover to make it look more like Twitter? I think social networks are going to continue to converge (to some extend). Networking professionally on one site but avoiding conversation on another just plan looks bad.

Choose one side

When Facebook opened up to more than those with a .edu address and I started getting friend requests from professionals, I quickly learned about the importance of keeping a professional online profile — no matter what you’re using.

I recommend choosing one side; there’s no point of using some sites professionally and some sites for fun. This, of course, brings up the question of authenticity: do you have to show a different personality that who you really are? Not at all — just keep your illegal habits out of sight.

Be smart

I’m sure many of you already know what you put online is open for anyone to view. I just want to emphasize how important it is to be consistent and clear with your social networks. You never know, it might end up helping you get a job.

So, do you use different social networks for different reasons? Why? Do you think college students should be in a different category since they will be looking for jobs? All thoughts and comments are appreciated.

Photo by M. Keefe on Flickr.

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Filed under: Professional Development, Social Media, , , , , , ,

Master the Career Fair Part Two

Last week, I wrote a post on how to master the career fair. Doing all that stuff is a good idea, but there’s more to it than just what happens after the career fair, especially in today’s economy.

One thing students tend to forget about the public relations industry is that agencies and corporations rarely hire a set number of people each May when students graduate. Remember that agencies fill positions based on how their business is doing. If you read in PRWeek that Burson-Marsteller recently lost a big account, it’s probably not a good idea to contact the recruiter and ask for a job. However, if you see that Ketchum won a new account, don’t you think it would be a good ideas to send your resume and cover letter talking about your experience with that industry? I don’t think it would hurt.

All in all, remember to be patient and persistent. The job market is competitive right now, so just keep your eyes on the prize and don’t give up.

Here are some tips for following up after a career fair:

Don’t:

  • Don’t send a follow up e-mail; send a handwritten, old-fashioned thank you note. Keep it to a maximum of four lines.
  • Don’t think recruiters will contact you about job openings. You have to look on their Web site and watch the news to see how business is going.
  • Don’t call daily or weekly. You don’t want to pester the recruiter.

Do:

  • Follow up if the recruiter wants to you send samples or an e-mailed version of your resume.
  • If your talk went well at the career fair, go ahead and see if you can schedule an informational interview. If the recruiter likes you but they don’t have an opening, it’s possible they might forward your resume on.
  • Apply for a job with the company online, and be sure to mention who you spoke with at the career fair.
  • Consider an internship post-graduation – it is the path to a full-time position.

The video below is another from MSU PRSSA’s YouTube Channel. It features Kelly Rossman-McKinney of Rossman PR talking about the skills necessary to be successful in PR and how to get a job in these challenging economic times.

Any other tips for following up after a career fair? Have you been able to find a job or internship because of a career fair?

Filed under: Internships, Professional Development, PRSSA, Public Relations, , , , , , , , ,

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