PR Start by Nick Lucido

How to start in the public relations industry.

Recap of NMDL

If you haven’t heard me brag about my New Media Drivers License class yet, here’s a post that will do a lot of bragging. It’s been a great nine weeks and I’ve learned so much about new media and how to use it. Each topic, whether it was Google AdWords or search engine optimization, took a lot more than reading the assignment description. I had to research and practice these new online tools. I learned a lot, but I also realized how much more I have to learn. I plan to continue my new media education through this blog.

Overall, I learned that the traditional public relations principles are the same online, too. This goes along with the new age of public relations – our generation needs to balance their knowledge of tradition methods with new skills. You can’t just know Facebook and studying cases from 1984 isn’t completely helpful either. The industry is changing quickly and by staying on the forefront, you’re offering high value to your clients or company.

Here is what I plan to present to my class when we meet again on March 21. I’m going to primarily focus on strategy vs. tactics. I blogged about this earlier and it still keeps me thinking. I’ll then talk about four main areas that I think are so key:

  • Creating a personal brand online. What are the rules of showing your personality? What social networks should you be on? How do you stay consistent?
  • Ethics in social media. What are the lines ethics in new media? How does ghostwriting play in social media? How does ethics play into your brand?
  • The power of an offline network. We’re good at making friends online, but how do you transfer that to an offline network?
  • Continuing your education. Why continue your blog? What should you be doing now?

We’re also reading Presentation Zen by Garr Reynolds. It’s pretty intriguing and I’m hoping to refine my presentation skills before the final class. Whether you’re in advertising, PR, marketing or other fields, you’re probably going to be doing some presenting now and then. Check it out – it’s a pretty quick read.

In the next couple of weeks, I’ll be preparing a slide show and will definitely be posting it. Stay tuned. Until then, please feel free to comment on what you think I should include in my presentation.

Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , ,

Why Digital?

Until yesterday, I thought it was because I wanted to learn more about digital media and how it’s changing the public relations industry. That pretty much changed at the PRSSA Regional Activity I attended. In downtown Chicago, I went to a couple of presentations from local professionals discussing professional development and how to get ahead in the industry.

Most of them said that knowing how to use digital media will put you ahead of many, but I disagree. From taking my New Media Drivers License course at MSU, I’ve realized that there is a lot more to digital media that just “doing it.”

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You need to listen to the conversations happening online, but you also need to know how to contribute.Between AdWords, various social networks and blogging, there is a lot to know before throwing yourself or your company out there. All in all, the basic public relations principles apply when moving online: have a clear objective, be strategic and evaluate your progress all the way through.

For more information on the course, I recommend checking out my course Web site. You can get a New Media Driver’s Licence, too.

Photo by Krista76 on Flickr.

Filed under: New Media Drivers License, Professional Development, Social Media, , , , , ,

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