PR Start by Nick Lucido

How to start in the public relations industry.

Final Presentation from NMDL

I had my last New Media Drivers License class a couple of weeks ago, and our final project was a presentation on what we learned. I wasn’t a stranger to new media in the beginning, but I still learned so much. I think the most important thing I learned was, while I have some pretty solid knowledge of today’s media, tomorrow will be different. Keeping on top of things is important, but as the brilliant Shannon Paul once told me, the new wave of PR professionals will need to walk on the fence between new practices and old techniques.

I tagged all of my adventures under “New Media Drivers License” with this blog, and you can see more about the class here. Because I already some sort of preexisting knowledge about new media, my presentation was a little different than most of my classmates. I focused on these areas:

  • Your online brand
  • Ethics in social media
  • The power of an offline network
  • Continuing your education

Check out the presentation below or on my Slideshare profile.

I’m hoping to help out Derek Mehraban, the instructor, teach the course next semester, so I’m looking for some feedback from all of you. What would you like to see in a new media class? Does your school (or association) have some sort of indstruction on new media? Any best practices you’d like to share?

Thanks for the help!

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Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , , ,

Recap of NMDL

If you haven’t heard me brag about my New Media Drivers License class yet, here’s a post that will do a lot of bragging. It’s been a great nine weeks and I’ve learned so much about new media and how to use it. Each topic, whether it was Google AdWords or search engine optimization, took a lot more than reading the assignment description. I had to research and practice these new online tools. I learned a lot, but I also realized how much more I have to learn. I plan to continue my new media education through this blog.

Overall, I learned that the traditional public relations principles are the same online, too. This goes along with the new age of public relations – our generation needs to balance their knowledge of tradition methods with new skills. You can’t just know Facebook and studying cases from 1984 isn’t completely helpful either. The industry is changing quickly and by staying on the forefront, you’re offering high value to your clients or company.

Here is what I plan to present to my class when we meet again on March 21. I’m going to primarily focus on strategy vs. tactics. I blogged about this earlier and it still keeps me thinking. I’ll then talk about four main areas that I think are so key:

  • Creating a personal brand online. What are the rules of showing your personality? What social networks should you be on? How do you stay consistent?
  • Ethics in social media. What are the lines ethics in new media? How does ghostwriting play in social media? How does ethics play into your brand?
  • The power of an offline network. We’re good at making friends online, but how do you transfer that to an offline network?
  • Continuing your education. Why continue your blog? What should you be doing now?

We’re also reading Presentation Zen by Garr Reynolds. It’s pretty intriguing and I’m hoping to refine my presentation skills before the final class. Whether you’re in advertising, PR, marketing or other fields, you’re probably going to be doing some presenting now and then. Check it out – it’s a pretty quick read.

In the next couple of weeks, I’ll be preparing a slide show and will definitely be posting it. Stay tuned. Until then, please feel free to comment on what you think I should include in my presentation.

Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , ,

World Wide Rave

My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read.

Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide Rave, this book talks about “viral” marketing and how it works. Why is it called World Wide Rave? Scott explains it pretty well:

“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”

I like this description a lot. Viral is a term that is thrown out there too often. It’s worse when you hear someone saying they are going to make a “viral” video. Scott even calls it sleazy, and I agree with him. Even so, there are some really good examples of products and companies online and I’m looking forward to this read. Here’s the page with more information on the book, and below is the video describing the book. Both are worth your time.

Scott also posted some of the rules of the rave:

  • Nobody cares about your product (except you)
  • No coercion required
  • Lose control
  • Put down roots
  • Create triggers that encourage people to share
  • Point the world to your (virtual) doorstep

I realized that there’s a lot of cool stuff you can do for free online to help get buzz for a company or product. This also means that you can do a lot understand to enhance your education. Below is what I did to share this information online and make his book a world wide rave. As a student, try some of these Web sites out, especially if you have student-run firms:

  • PR.com is a free site you can use to post press releases. I posted a press release on World Wide Rave on this site. Who knows, maybe I’ll get coverage?
  • I used Digg and Delicious to bookmark his site
  • I posted some links on my Twitter feed
  • I even wrote this post! That’s free PR, right?
  • I shared some of his posts on Google Reader

All in all, I didn’t realize that there is so much you can do for free.  I wrote a press release and tried out some free PR sites – it’s on my Scribd profile here. It’s all cool stuff. Check out his book, won’t you?

Filed under: New Media Drivers License, Social Media, Uncategorized, , , , , , , , ,

Why Digital?

Until yesterday, I thought it was because I wanted to learn more about digital media and how it’s changing the public relations industry. That pretty much changed at the PRSSA Regional Activity I attended. In downtown Chicago, I went to a couple of presentations from local professionals discussing professional development and how to get ahead in the industry.

Most of them said that knowing how to use digital media will put you ahead of many, but I disagree. From taking my New Media Drivers License course at MSU, I’ve realized that there is a lot more to digital media that just “doing it.”

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You need to listen to the conversations happening online, but you also need to know how to contribute.Between AdWords, various social networks and blogging, there is a lot to know before throwing yourself or your company out there. All in all, the basic public relations principles apply when moving online: have a clear objective, be strategic and evaluate your progress all the way through.

For more information on the course, I recommend checking out my course Web site. You can get a New Media Driver’s Licence, too.

Photo by Krista76 on Flickr.

Filed under: New Media Drivers License, Professional Development, Social Media, , , , , ,

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