PR Start by Nick Lucido

How to start in the public relations industry.

My Experience with AdWords

I saw something today I never thought I would ever see. Check this out:

picture-2

Yes, I bought some words. AdWords, that is. This is how Google makes a lot of money. Because I work in sales at The State News, I recognize the huge value in this product. AdWords isn’t intrusive – it simply shows up on the right side of the screen when you search for something on Google.

This is great for those people who love stats, but AdWords doesn’t allow for traditional branding. To me, it skips that whole creative branding process that I believe is essential for a company to connect with an audience. However, revenue for AdWords continues to increase while the rest of the advertising industry continues to suffer. Where will things be in a year? Five years? It’s a tough questions but nonetheless important for those getting into advertising, marketing and PR.

Anyway, I found the product useful. I did see some traffic increases, but not any comments from new bloggers. Although I would love to see a million people reading my blog every day, I would rather the blog be useful to those looking for advice. I think I have some work to do on targeting and it will take some more exploration on my part. There are many ways to make sure you are getting the most bang for your buck. Google does a really good job explaining everything here.

Here are my search terms:

picture-4I thought about using “super fly” as a search term just to see what would happen, but I realized that there are probably many more ads that are willing to pay more per click than my offer of $0.15. Hey, I’m a broke college kid, don’t make fun of me.

In case you can’t see, here’s my ad. Now I know how my clients feel when they place their first ad in our paper.

picture-5

Filed under: New Media Drivers License, Professional Development, Social Media, , , , , ,

Why and How to Blog

To blog or not to blog. I’ve seen a lot of other bloggers discuss why they blog, and I want to chip in my own two cents.

I blog simply because I want to help other students like me. While I try to provide my own perspective on things, I like sharing what I learn. I also like learning from other people – students, professionals and everyone in between.

If you’re looking to start a blog, here are some basic tips:

  • Use wordpress.com. It’s free, easy and all around awesome. You can see how many people are looking at your blog, where your blog is being passed around, and a couple other useful pieces of information. Honestly, it’s cool to see how many people look at your blog, but also can be depressing. Don’t let it consume you!
  • Name your blog. What’s your personal brand? It should apply to your blog. Make sure it’s SEO (search engine optimization) friendly.
  • Think about what you want to blog about. It doesn’t need to advance yourself or your career, but find that niche that you can write about. Here is a post talking about finding a successful niche.
  • Get involved with social media. Haven’t you heard me say this enough? Read other blogs, like a lot of other blogs, and start commenting on their blogs. Then get yours going. Start on Alltop.com and work your way around to find blogs that will actually help you out.
  • Once you start blogging, it wouldn’t hurt to hire a copy editor. I hate when something slips through my young and inexperienced eyes, so I have a couple “lucky” people that get to check over my posts. Go Becky and Christina! They rock, but they don’t have their own blog (yet).
  • Proof your work.
  • Find communities to interact with. I found homes with PR Open Mic, Brazen Careerist and 20 Something Bloggers. Just remember that it takes a lot of time to build relationships in each community.
  • Did I mention to proof your work?
  • Are your ideas new and fresh? Keep on top of new trends and ideas in order to separate your blog from the rest. Hopefully mine doesn’t poop out too much – that’s what you’re reading it, right?
  • Keep the party going. Try and post at least once per week. At the very least, keep on Tweeting and sharing to build credibility.

If you don’t like my ideas, here are some great posts on how to start a blog. They’re pros.

  • One of my favorite posts from Penelope Trunk shows how to start a blog.. on her blog.
  • Guest post on Chris Brogan’s site pointing out what bloggers are doing poorly and how they can learn from professional journalists.
  • Scratch that. CB has a whole section on how to blog here.
  • Here is what you don’t want to do as a new blogger from Jason Falls.
  • For more tips on writing in a niche, check out Coppyblogger’s post here.
  • A great guide on making your blog successful in 90 days from the Influential Marketing Blog.

So, whether you are an public relations student, a seasoned PR professional, an engineer, a mom or even a regular Joe, think about starting a blog. Clearly define what the blog is for, and start interacting. But don’t start a blog just to start a blog.

I’ve been surprised how much I’ve learned since entering the blogosphere. You can do it too. Honestly.

So what have you learned to be best practices since starting a blog? How do you find your nitch? If you have a new blog, post a comment – I would love to check it out.

Filed under: Uncategorized, , , , , , , , , , , , , , ,

Add to Technorati Favorites

Delicious

View Nick Lucido's profile on LinkedIn

Twitter

Friendfeed

View my FriendFeed

Flickr Photos

En route to Grand Rapids.

Red Line

Christmas Tree

Fullerton CTA Station

Chicago

More Photos