PR Start by Nick Lucido

How to start in the public relations industry.

First Day Reminders

With the end of the school year comes the first for something new: the first day on the job. I wholeheartedly believe that first impressions are incredibly important, especially in the workplace. If you can manage to make a solid first impression to your supervisor and coworkers, you will be off to a great start at your job or internship.

Here are some of my reminders when it comes to making a first impression:

Preparing for the first day
Just because you got the job doesn’t mean you should stop researching the company. Make sure you know about big events relating to the company and the industry in general. Keep on with Google Alerts, subscribe to the company’s blog or news feed and read industry publications to make sure you know what’s up. You never know who you’ll meet the first day!

Appearance
What you’re wearing and how well you take care of yourself really speak louder than words. Before the first day, make sure you get in contact with an employee of the company and see what the dress code is. There’s nothing worse than wearing a suit when everyone else is casual, and when you’re not comfortable, you won’t be able to perform.

officeWhat to expect
Come to your first day with an open mind and get ready for anything. With some companies, you might have an orientation for the entire day. With other companies, you might have a brainstorming meeting, a writing project and some media clipping to do. Chances are you’ll be entering a fast-paced work environment, especially at an agency, where you will have to jump right in. Get to know the people around you and ask them how you can help. By asking questions and becoming familiar with the clients, you’ll be able to be a more effective practitioner.

Lunch
Will your new coworkers take you out to lunch? Will you all eat in the lunchroom together? Will you eat at your desk? Be prepared for anything. I recommend bringing a lunch – something that you can keep for another day in case you go out.

When to leave?
When you’re trying to figure out when to leave, make sure you’re not staring at the clock wondering when you can get the heck out. That said, it might be overkill to stay hours past closing. The best thing you can do is understand when  you’ll be expected to stay and make one more call or answer one more e-mail before heading out.

For more general tips on interning, check out my post here. For some other great articles on first days, check out these:

  • Culpwrit has an entire category dedicated to first days — there are some great posts there.
  • On Brazen Careerist, you can find some good posts on internship first days here and starting off on the right foot here.
  • Pick the Brain (my favorite motivation blog) has a great post on how to survive the first day here.

What tips do you have for those of us coming to the first day of a new job (myself included)? Any good stories to share?

Photo by mikebrown3506 on Flickr.

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Filed under: Internships, Professional Development, , , , , , , ,

Master the Career Fair Part Two

Last week, I wrote a post on how to master the career fair. Doing all that stuff is a good idea, but there’s more to it than just what happens after the career fair, especially in today’s economy.

One thing students tend to forget about the public relations industry is that agencies and corporations rarely hire a set number of people each May when students graduate. Remember that agencies fill positions based on how their business is doing. If you read in PRWeek that Burson-Marsteller recently lost a big account, it’s probably not a good idea to contact the recruiter and ask for a job. However, if you see that Ketchum won a new account, don’t you think it would be a good ideas to send your resume and cover letter talking about your experience with that industry? I don’t think it would hurt.

All in all, remember to be patient and persistent. The job market is competitive right now, so just keep your eyes on the prize and don’t give up.

Here are some tips for following up after a career fair:

Don’t:

  • Don’t send a follow up e-mail; send a handwritten, old-fashioned thank you note. Keep it to a maximum of four lines.
  • Don’t think recruiters will contact you about job openings. You have to look on their Web site and watch the news to see how business is going.
  • Don’t call daily or weekly. You don’t want to pester the recruiter.

Do:

  • Follow up if the recruiter wants to you send samples or an e-mailed version of your resume.
  • If your talk went well at the career fair, go ahead and see if you can schedule an informational interview. If the recruiter likes you but they don’t have an opening, it’s possible they might forward your resume on.
  • Apply for a job with the company online, and be sure to mention who you spoke with at the career fair.
  • Consider an internship post-graduation – it is the path to a full-time position.

The video below is another from MSU PRSSA’s YouTube Channel. It features Kelly Rossman-McKinney of Rossman PR talking about the skills necessary to be successful in PR and how to get a job in these challenging economic times.

Any other tips for following up after a career fair? Have you been able to find a job or internship because of a career fair?

Filed under: Internships, Professional Development, PRSSA, Public Relations, , , , , , , , ,

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