PR Start by Nick Lucido

How to start in the public relations industry.

Recap of NMDL

If you haven’t heard me brag about my New Media Drivers License class yet, here’s a post that will do a lot of bragging. It’s been a great nine weeks and I’ve learned so much about new media and how to use it. Each topic, whether it was Google AdWords or search engine optimization, took a lot more than reading the assignment description. I had to research and practice these new online tools. I learned a lot, but I also realized how much more I have to learn. I plan to continue my new media education through this blog.

Overall, I learned that the traditional public relations principles are the same online, too. This goes along with the new age of public relations – our generation needs to balance their knowledge of tradition methods with new skills. You can’t just know Facebook and studying cases from 1984 isn’t completely helpful either. The industry is changing quickly and by staying on the forefront, you’re offering high value to your clients or company.

Here is what I plan to present to my class when we meet again on March 21. I’m going to primarily focus on strategy vs. tactics. I blogged about this earlier and it still keeps me thinking. I’ll then talk about four main areas that I think are so key:

  • Creating a personal brand online. What are the rules of showing your personality? What social networks should you be on? How do you stay consistent?
  • Ethics in social media. What are the lines ethics in new media? How does ghostwriting play in social media? How does ethics play into your brand?
  • The power of an offline network. We’re good at making friends online, but how do you transfer that to an offline network?
  • Continuing your education. Why continue your blog? What should you be doing now?

We’re also reading Presentation Zen by Garr Reynolds. It’s pretty intriguing and I’m hoping to refine my presentation skills before the final class. Whether you’re in advertising, PR, marketing or other fields, you’re probably going to be doing some presenting now and then. Check it out – it’s a pretty quick read.

In the next couple of weeks, I’ll be preparing a slide show and will definitely be posting it. Stay tuned. Until then, please feel free to comment on what you think I should include in my presentation.

Filed under: New Media Drivers License, Public Relations, Social Media, , , , , , ,

PR Book Club

A couple of weeks ago, Rachel Esterline sent out an idea on Twitter she had about a PR book club. I’ll be quite honest – I need to read more books. I read books for class (most of the time), subscribe to way too much on Google Reader to feed my news junkiness and make time to read The State News in print every day. But I don’t pick up too many books.

Thus, the PR Book Club for students and professionals begins. (We’re looking for a new name and we’re looking for suggestions!)

In case you haven’t heard me ramble about this, one of the things I’m most passionate about is professional development. Yes, more reading on top of what you are assigned as a student or your workload as a professional (or sometimes both), but I think you can and should make time for this.

Here’s my current book list on deck, and hopefully we’ll get to some of these:

new_rules_book_cover1The New Rules of Marketing & PR by David Meerman Scott. Although it’s part of my New Media Drivers License class, I’ve had this for a while, just haven’t had time to read. I started reading it yesterday, and it’s incredibly engaging.

groundswellGroundswell by Charlene Li and Josh Bernoff. This book has been recommended by me way too many times for me to ignore it.

stephen-covey-7-habits-of-highly-effective-peopleThe 7 Habits of Highly Effective People by Steven R. Covey. This, too, is a book highly recommended by friends and colleagues.

presentation-zen-bookPresentation Zen by Garr Reynolds. This is the second book that’s part of my NMDL course. Anyone in the marketing field can use a refresher course on solid presentations. Working in sales, I’m excited to improve my presentation skills.

ogilvy-on-advertising2Ogilvy on Advertising by David Ogilvy. He does advertising, I do PR, but I think this is going to be a good one.

Rachel is heading up the group and is seeking interested members. Head over to her blog and comment to be part of something really awesome.

Filed under: New Media Drivers License, PR Book Club, Professional Development, Public Relations, , , , , , , , , , , , , , , , , ,

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